What could be shifted or changed to create a more engaging Instagram grid? How many times can people look your product over and over again before you lose engagement? I often think of lash bars as an example where social media grids are just filled with eyeballs. They use graphics, typography and quotes to create show-stopping imagery that gets their values out to their customers. There are very few pictures that are a can or bottle of Coke. What product are you selling and how can you mix it up? Check out the Coca-Cola Instagram They do a fabulous job with their grid creating a cohesive on-brand look but tons of variety. If you are using stock photography, think of ways you can make it uniquely yours so that you don’t see the EXACT same image pop up on a competitors feed a few days later. Stock photos are a great filler and are totally necessary sometimes, but they don’t get the same engagement as photos of you and your crew. And not just any people - you, your clients, your community. There are some best practices to follow to help get people stopping on your Instagram.įirst, posts with people get far more engagement than posts that don’t.

People scroll through their feeds and stories at a rapid pace and there needs to be something to grab them and entice them to read your call to action. With Instagram posts being so short lived, how do you drive traffic to where you really want your customers going? Do you want them to check out your website, online store, or blog? It’s important to remember that on Instagram, images are more important than words. Remember it’s social media and you’re meant to be interacting with others. This ensures that you are being seen by your audience - That’s a lot of posts! And that doesn’t include the time you spend engaging with other Instagram users. It is a distilled and simple way to get your business branding out in short and easy bursts.īecause of the small chunks that are Instagram posts, they tend to be short lived, which means the best practice for Instagram is to post 5-7 days a week. Instagram boils down to the picture/graphic/video and the caption you create for it.

While there are dozens of components that make up your brand, Instagram hones in on two of the biggest over-arching aspects: visuals and messaging. Instagram is an amazing way to get your brand out to your customers and potential customers.

Instagram grid best practices